An internal first-party application for creating, managing, monitoring, and reporting on Google Ads App campaigns for mobile games developed and published by Base Game Lab.
Base Game Lab develops and publishes mobile games. Fabrika is its internal game-production platform; Find The Bird is developed through Fabrika. Advertising supports customer acquisition for Base Game Lab's own titles, including Find The Bird and Find the Dog.
Authorized internal operators responsible for campaign setup, controlled changes, monitoring, and performance analysis.
https://basegamelab.com/ads-operations/
https://basegamelab.com/
Create and update App campaigns, budgets, bidding settings, targeting, approved creative assets, conversion goals, and lifecycle status.
Retrieve campaign delivery, cost, conversion, and performance metrics for review and operational decisions.
The tool uses Google OAuth and the Google Ads API only for Base Game Lab-owned advertising accounts.
Chooses a Base Game Lab game and prepares a campaign operation.
Validates inputs, presents the proposed change, and records the result.
Reads or changes resources in Base Game Lab-owned accounts.
An authorized operator grants the https://www.googleapis.com/auth/adwords OAuth scope.
The operator works only with a Base Game Lab-owned Google Ads account and approved game assets.
The tool validates campaign type, budget, targeting, bidding, assets, and conversion configuration.
Campaign launches, budget changes, and other material production mutations require explicit human confirmation.
The API operation runs, its status is recorded, and reporting data is made available to authorized operators.
| Data class | Purpose |
|---|---|
| Campaign and ad-group configuration | Create, inspect, and manage App campaign structure and status. |
| Budgets, bidding, targeting | Configure controlled customer-acquisition delivery for owned games. |
| Creative assets | Attach approved Base Game Lab game imagery, text, and video assets. |
| Costs, conversions, performance metrics | Monitor delivery and evaluate campaign performance. |
The tool accesses only Google Ads accounts owned by Base Game Lab. It does not manage client or public accounts.
Only employees and authorized contractors performing internal advertising operations can use the tool.
OAuth credentials and the developer token are stored outside source control with restrictive local permissions. Tokens are never exposed to public users.
Material production changes, including campaign launches and budget changes, require an explicit operator decision.
The application requests only the Google Ads OAuth scope needed for campaign management and reporting.
The developer token is used only with Base Game Lab Ads Operations, a tool developed for Base Game Lab's internal use.
| Resource | URL |
|---|---|
| Application homepage | https://basegamelab.com/ads-operations/ |
| Privacy policy | https://basegamelab.com/google-ads-api/privacy |
| Terms of service | https://basegamelab.com/google-ads-api/terms |
| Support | growth@basegamelab.com |